charlotte hornets / playoffs 2016

// digital and print campaign i designed to promote the charlotte hornets in the 2016 nba playoffs both in-arena and out in the surrounding areas //

2016
Art DirectionBrandingGraphic Design
// about the project //

The Charlotte Hornets clinched their first playoff berth in modern-era Hornets History on April 2, 2016. This was the second post-season appearance in three seasons for the recently re-branded franchise.
As lead designer on the playoff campaign, I was tasked with the conceptualization and design of all print and digital media (with the exception of the video and animations featured on the 360 LED at Time Warner Cable® Arena.) Advertising elements included digital ads, transit media, uptown digital billboards, center city light pole banners, television and radio spots, social media and email marketing.
Featuring dramatic photography originally captured by the talented James Quantz Jr. , I added custom purple and teal Hornets "warpaint" across their faces, portraying the intensity of warriors ready for battle. I wanted something bold and confident, drawing inspiration from tribal warpaint applications of the past...with a touch of 90's wrestling mixed in for fun. 
The updated tagline and look were rolled out on April 1, one day prior to the team’s clinch. Fan response to the campaign was overwhelming and business metrics showed a strong response to match.
This project was incredibly fun to work on.
// logo designs //
{ enter the swarm word mark }
{ playoffs 2016 word mark }
{ shading detail }
// player portraits //
Original Hugo Photograph taken by Kent Smith / kentsmithphoto.com
// UPTOWN CHARLOTTE ADVERTISEMENTS //
{ digital billboards }
{ charlotte light rail }
{ newspaper stands }
{ light pole banners }
// playoff central on hornets.com //
// promotional print pieces //
{ player cards }
{ display boards }
Photo by Bob Leveronebobleveronephotography.com
// fan engagement //
{ thanks for looking }

// OTHER PROJECTS //

charlotte bobcats / team poster
2014
charlotte bobcats / splattercat designs
2014
charlotte hornets / hardwood classics
2014
charlotte bobcats / 2013 holiday mailer
2014
nuthing / aesthetic collection vol. I
2014
charlotte bobcats / 2014 nba playoffs
2014
charlotte bobcats / 2012-13 look + feel
2014
charlotte hornets / inaugural web presence
2014
wearnuthing.com / site design
2014
charlotte hornets / the reintroduction
2014
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